OMO 操作指引
线上线下，一盘棋。 OMO Operation Guide
Online & offline, one playbook.

门店在真实经营中常常遇到「线上有、线下没有」的错配。OMO 把电商的货、价、分期能力与门店的提货、服务、提成连接起来，让每一单都不流失。 Stores often face a mismatch — "available online, not in store." OMO connects e-commerce inventory, pricing and instalment capabilities with store pickup, service and commissions, so no order is lost.

PAIN 01

门店库存不足Insufficient store stock

现货缺货时，线上库存可继续成交，不再跑单。When stock runs out, online inventory keeps selling — no lost sales.

PAIN 02

门店没有对应的分期付款No matching instalment plans in store

电商侧丰富的分期方案补足门店支付能力。Rich e-commerce instalment options supplement store payment capability.

PAIN 03

顾客想要特定电商型号Customers want specific online models

门店未铺货的电商型号，也能下单履约。Online-only models not stocked in store can still be ordered and fulfilled.

PAIN 04

引流视频结尾粘贴Paste at the end of traffic videos

引流内容可直接挂载商城链接 / 二维码承接流量。Traffic content can carry mall links / QR codes to capture demand.

适用渠道：OBS。顾客在 OPPO 商城完成下单与支付，门店在 DRP 接收订单、核验提货码并完成出库，销量与提成自动归属门店与导购。 Channel: OBS. The customer orders and pays on the OPPO mall; the store receives the order in DRP, verifies the pickup code and completes outbound. Sales and commissions auto-attribute to store and promoter.

1

商详页Product page 浏览商品 / 价格 / 分期Browse product, price, instalments

2

选门店Choose store 选择自提门店Select pickup store

3

加购物车Add to cart 确认型号与数量Confirm model & qty

4

填提货信息Pickup info 提货人 / 联系方式Pickup person & contact

5

结算页Checkout 支付并生成提货码Pay & get pickup code

6

订单详情页Order details 查看提货码与状态View pickup code & status

新订单产生时，Oye Cloud App 会推送机器人消息提醒门店。路径：Oye Cloud App → Messages → Retail Assistant (Robot Messages)，获取实时通知后到 DRP 网站接单提货。 When a new order is placed, the Oye Cloud App pushes a robot message to alert the store. Path: Oye Cloud App → Messages → Retail Assistant (Robot Messages); get the real-time notice, then pick up in the DRP website.

1打开 Oye Cloud AppOpen Oye Cloud App进入 Messages 消息中心Enter the Messages centre

2Retail AssistantRobot Messages 机器人会话Robot Messages conversation

3获取实时下单提醒Get real-time order alert随后到 DRP 网站接单Then accept in the DRP website

DRP · 零售 → 线上订单查询DRP · Retail → Online Order Query

订单状态Status两种关键状态Two key statuses

• 待自提Pending支持提货，等待顾客到店核销。Pickup supported; awaiting customer in-store redemption.
• 已完成DoneOMO 订单小票由商城自动生成，门店无需打印。OMO receipt is auto-generated by the mall; the store does not print it.

服务顾问Advisor导购归属规则Promoter attribution rules

• 待自提Pending订单导购为空，需要提货时选中导购后才展示。Order promoter is empty; shown only after selecting a promoter at pickup.
• 已完成Done按提货时选择的导购展示。Displayed per the promoter chosen at pickup.

1

查询待自提订单Query pending-pickup orders在「线上订单查询」列表，查询单据状态为待自提的订单，点击提货。In the Online Order Query list, find orders with status Pending Pickup and click Pickup.

2

录入商品信息Enter product info有码商品需操作扫码，无码商品确认数量即可。Coded items require scanning; codeless items just confirm quantity.

3

选择服务顾问Select service advisor指定接待导购，用于销量与提成归属。Assign the serving promoter for sales & commission attribution.

4

输入提货码Enter pickup code消费者在商城结算后会生成提货码，核对录入。The consumer gets a pickup code after mall checkout; verify and enter it.

5

确定完成提货Confirm to complete pickup订单状态流转为已完成，商品出库。Order status moves to Completed; goods go outbound.

DRP · 门店提货操作界面DRP · store pickup screen

门店销售明细Store Sales Details

零售 → 门店销售明细Retail → Store Sales Details

线上订单自提完成后同步至销量明细：单据来源为【亚太电商】，订单号为 5 开头的即为线上订单。After pickup completes, it syncs to sales details: document source is [APAC E-commerce]; orders starting with 5 are online orders.

门店收支明细Store Income & Expense

零售 → 门店收支明细Retail → Store Income & Expense

自提完成同步至收支明细：单据来源为【亚太电商】，订单号为 5 开头的即为线上订单。Pickup syncs to income & expense details: document source is [APAC E-commerce]; orders starting with 5 are online orders.

报量单同步查询Reporting-Order Sync Query

零售 → 报量单同步查询Retail → Reporting-Order Sync Query

自提完成后同步生产报量单：订单号为 5 开头的订单即为线上订单。Pickup generates a synced reporting order: orders starting with 5 are online orders.

适用渠道：OM、OBS。导购在 Oye Cloud 生成专属商品二维码 / 推广卡，顾客扫码即在商城下单，销量与利润自动归属导购与门店。 Channels: OM, OBS. The promoter generates a personal product QR / promo card in Oye Cloud; the customer scans to order on the mall, and sales & profit auto-attribute to promoter and store.

1欧叶云选择 OMO-QRChoose OMO-QR in Oye CloudAll Apps 中进入 OMO-QREnter OMO-QR from All Apps

2选中门店Select store只有一门店时无需选择Not needed if only one store

3选中要分享商品Select product to share在商品列表点选型号Tap the model in the list

4下载推广卡 / 复制链接Download promo card / copy link或直接分享到 WhatsAppOr share directly to WhatsApp

商城侧支持合作银行信用卡免息分期，补足门店分期能力，是 OMO 成交的重要支付支撑。 The mall supports interest-free credit-card instalments from partner banks, supplementing store instalment capability — a key payment enabler for OMO deals.

oppo.com/my/store/activity/oppo-store-installment-program

oppo.com/my/store · 付款方式说明payment methods